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People

Shaping Organizations, Empowering People.

Syed Ali Azhar

Our Late Founder

Syed Ali Azhar

Our Late Founder

Syed Ali Azhar (1952-2016) was one of the pioneers of specialized human capital management services in Pakistan. When he founded HRS (now HRSG) in 1992, Azhar envisioned the organization as an innovative, full-service HR solutions firm driven by product excellence and client satisfaction and he made that vision a reality. He actively led executive recruitment, client relationships and marketing initiatives for the firm, and was a top consultant to business leaders at a number of Fortune 500 and prominent Pakistani companies.

Prior to founding HRSG, Azhar held leadership roles at top multinationals and Pakistani conglomerates, where he led human capital management and strategy. He served as regional general manager, and later as group vice president, at the Arfeen Group, country manager for Inchcape Pacific in Pakistan, and as the head of human resources at Merck Sharp & Dhome Ltd and Pakland Cement. Affectionately known as Jerry, Azhar is remembered fondly as a charismatic leader and mentor by his friends, family and colleagues, and the many whose careers he helped shape.

His legacy inspires us at HRSG to redouble our commitment to excellence and innovation, and above all, to developing people.

Syed Ali Athar

Co-founder & Executive Director

Syed Ali Athar

Co-founder & Executive Director

Syed Ali Athar brings two decades of professional experience and years of military service as Co-founder at HRSG. He has trained at the elite Pakistan Military Academy and likes to travel in his spare time.

Syed Ali Athar

Co-founder & Executive Director

Syed Ali Athar

Co-founder & Executive Director

Syed Ali Athar brings two decades of professional experience and years of military service as Co-founder at HRSG. He has trained at the elite Pakistan Military Academy and likes to travel in his spare time.

Parvez Ghias

Chairman of the Board

Parvez Ghias

Chairman of the Board

Pervaiz Ghias has a rich and illustrious career in which he has served at executive level positions in various organizations. He is currently serving as the Chief Executive Officer and Director at the Habib University Foundation (HUF) since 2017.

Prior to joining HUF, he was the CEO at Indus Motor Company for over 11 years. Mr. Pervaiz has also served at Engro Corporation (formerly Exxon Chemical Pakistan, an Exxon Mobil affiliate), where he undertook various assignments in Pakistan, Hong Kong and Canada, including CFO and Vice President Corporate Affairs and served as a board member of the Company and its subsidiaries.

He currently serves the boards of HRSG (Pvt.) Ltd., Shell Pakistan, Stylers International, Ravi Autos Sundar, and Dawood Hercules Corporation. Earlier he was an independent director at the Standard Chartered Bank and twice served as a PICG Committee Member tasked by the SECP to revamp the Code of Corporate Governance. His initiatives in the social development areas are well recognised at both the domestic and at UN level internationally. Parvez Ghias is a fellow of the Institute of Chartered Accountants from England & Wales and holds a bachelors degree in Economics and Statistics.

Hasan Azhar

Vice Chairman

Hasan Azhar

Vice Chairman

An environmentalist at heart, Hasan is a passionate professional having almost 20 years of experience working for New-York based investment banks like Deutsche Bank, Credit Suisse, Merril Lynch & IBM, with roles in strategy, accounting, corporate finance and operations. Currently serving as Vice Chairman of HRSG, he’s focused on developing corporate strategy and world-class corporate governance framework for the firm.

Hasan believes in developing shared vision, people, processes and a healthy culture. Hasan not only participates in all aspects of business development & management but also empowers people to build up the capabilities of the organization for sustainable growth.

Samie Cashmiri

Chief Executive Officer

Samie Cashmiri

Chief Executive Officer

Samie Cashmiri serves as Chief Executive Officer at HRSG, bringing over 30 years of leadership experience across retail, consumer durables, life sciences, and quick service restaurants. With a strong track record of driving growth, transformation, and operational excellence, he leads the organization with a clear focus on strengthening strategic direction and delivering sustained business performance.

Prior to joining HRSG, he served as CEO of International Franchises Limited, where he led the transformation of a multi-brand portfolio and drove performance improvements across the business. His earlier roles at Khaadi Pakistan Ltd., ICI Pakistan, and AkzoNobel (Asia Pacific) reflect his contribution to business expansion, strategic investments, and the development of high-performing teams.

He brings a disciplined yet people-first leadership approach, grounded in strategic planning, P&L leadership, organizational transformation, and commercial execution. Focused on building accountability and ownership across teams, Samie emphasizes outcomes that are both measurable and sustainable, supporting HRSG’s continued growth and long-term value creation.

Aamir Niazi

Independent Director

Aamir Niazi

Independent Director

Aamir Niazi has thirty-eight years of global leadership experience built on delivering, sustaining, and enhancing strategic business results. His roles have ranged from Independent Non-Executive Director of Lucky Textile (LTM), Chief Executive Officer and Managing Director of Descon OxyChem and Descon Chemicals, and COO of International Textile.

Internationally, he has held senior leadership roles with FMC Corporation in the U.S. and the British Oxygen Group in the U.K.; roles in which he worked with capital goods, industrial gases, textiles, chemicals and petrochemicals. Aamir has also led the corporate governance teams for Asia-Pacific, which included fifteen countries.

For six successive years, he has been selected as one of the Top 100 CEOs and business leaders in Pakistan. He is a member of the Board of Governors at the Pakistan Society for Training & Development, where he was President between 2013-16. He has served as a Co-Chair for the Border Facilitation of the Pakistan-India Joint Business Forum, recognized by both countries for its significant contributions.

He is an advocate for women’s rights, gender diversity, and inclusion. He was the Chairperson for the International Advisory Board for Women in 2017-18 and chairs the Advisory Council of Pakistan’s Women’s Entrepreneurs Network. He publishes extensively on economic, industrial and foreign policy matters.

Aamir is a graduate of Aitchison College, where he was a valedictorian, Rivaz gold medalist, skipper of the cricket team and its head boy. He went to the U.S. for his undergraduate and graduate education from the prestigious Cox School of Business at the Southern Methodist University (SMU) in Dallas, Texas. He graduated number one in his MBA class, Summa Cum Laude, winning the coveted SEDCO prize. It was the first time for an international student to have topped the university, since 1911.

Umar Ahsan Khan

Independent Director

Umar Ahsan Khan

Independent Director

Umar Ahsan Khan is an accomplished and regionally experienced executive who is seasoned in pivotal, hands-on leadership roles within major national and multinational enterprises, providing finance, accounting, commercial, and operations leadership in complex transformational environments.

He currently serves as a Chief Executive Officer at Dawlance Group of Companies. Prior to joining Dawlance, Umar has served as a COO at Thal Engineering (A House of Habib Company), and ICI Pakistan Limited in various commercial and finance related roles. Umar Ahsan Khan is an MSc and BSc in Economins, Accounting and Finance from The London School of Economics and Political Science (LSE).

Samie Cashmiri

Chief Executive Officer

Samie Cashmiri

Chief Executive Officer

Samie Cashmiri serves as Chief Executive Officer at HRSG, bringing over 30 years of leadership experience across retail, consumer durables, life sciences, and quick service restaurants. With a strong track record of driving growth, transformation, and operational excellence, he leads the organization with a clear focus on strengthening strategic direction and delivering sustained business performance.

Prior to joining HRSG, he served as CEO of International Franchises Limited, where he led the transformation of a multi-brand portfolio and drove performance improvements across the business. His earlier roles at Khaadi Pakistan Ltd., ICI Pakistan, and AkzoNobel (Asia Pacific) reflect his contribution to business expansion, strategic investments, and the development of high-performing teams.

He brings a disciplined yet people-first leadership approach, grounded in strategic planning, P&L leadership, organizational transformation, and commercial execution. Focused on building accountability and ownership across teams, Samie emphasizes outcomes that are both measurable and sustainable, supporting HRSG’s continued growth and long-term value creation.

Khaqan Sikander

Chief Commercial Officer – International

Khaqan Sikander

Chief Commercial Officer – International

A steadfast proponent of the road less travelled, Khaqan, over the course of his career (which spans over 20+ years and 4 continents) has been fortunate enough to work in conflict zones, live in refugee camps, survive a full-scale war, travel the world, handle multiple nationally televised crises, implement largescale public private partnerships, run multi country businesses, scale start-ups and pen a book. These experiences have helped him develop as a global thinker yet a local actor manifested in his ambidexterity as an executive management professional with strong leadership abilities.

He is a French and American educated executive management professional with degrees in Management, Economics, Diplomacy, French, Spanish, Arabic & Creative Writing. In addition to United Nations SDG focused assignments in the Middle East, Latin America and Africa, he has been working across multiple sectors including manufacturing, energy, housing, education, healthcare, technology and human resources solutions across emerging markets.

Currently, he is serving as Chief Commercial Officer International at HRSG, a leading manpower outsourcing supplier and business transformation partner. His mandate includes overseeing global business development, driving client retention and expansion, developing international go-to-market strategies, identifying and executing acquisitions, building partnerships, and enhancing HRSG’s presence globally to drive holistic revenue growth. Previously, he served as the CEO of Healthx Pakistan, a startup launched as part of the Trudoc International Group, a multinational healthcare management company operating across Asia and Africa, serving millions in a 24/7 ecosystem.

In the past, he was serving as the CEO of Naya Jeevan, a hybrid (for-profit) early stage social enterprise that is dedicated to rejuvenating the lives of low-to-mid-income families throughout the emerging world by providing them with affordable access to quality healthcare (OPD and IPD insurance) and doctHERs, a digital health platform that matches the underutilized capacity of female doctors (who otherwise would be excluded from the workforce) to the unmet need of health consumers via technology.

Before this, as GM and Member Board of Directors of Aman Healthcare Services (The Aman Foundation), a leading social enterprise of Pakistan working in Education (Vocational Training) and Health (Emergency Medical Services, Community Health) sectors, he was spearheading their Business Development, Marketing, Communications and Strategic Operations.

Usman Ishaq

Chief Commercial Officer – Pakistan

Usman Ishaq

Chief Commercial Officer – Pakistan

Usman Ishaq is a seasoned commercial leader with over 25 years of experience building businesses, scaling markets, and leading transformation across diverse industries. His career spans telecommunications, technology, manufacturing, digital platforms, financial services, and emerging markets, giving him a broad perspective on growth, customers, and commercial execution.

As Chief Commercial Officer – Pakistan at HRSG, Usman is responsible for shaping the company’s commercial direction in Pakistan, strengthening market opportunities, and creating greater momentum across client relationships, partnerships, sales, and service delivery. His role brings together strategy and execution, with a focus on translating commercial opportunities into sustainable business growth.

Over the course of his career, Usman has led multi-country operations, large sales and distribution networks, P&L responsibilities, and major business transformation initiatives. He has held leadership positions with organizations including Bank Alfalah, CyMax Technologies, Bakhabar Kissan, ASSA ABLOY, Ufone, and Zong.

His leadership style is grounded in execution, market understanding, and building teams that can deliver at scale. At HRSG, he brings that experience to strengthening the commercial engine of the business and supporting its next phase of growth.

Faisal Hamidi

Chief People Officer

Faisal Hamidi

Chief People Officer

Faisal Hamidi serves as the Chief People Officer at HRSG – Innovative Business Solutions, bringing over 25 years of experience in strategic human resources leadership across multinational organizations in the logistics, consulting, and services sectors.

As a trusted HR strategist and business partner, Faisal leads HRSG’s people agenda, driving organizational culture, talent development, and leadership effectiveness. He is recognized for aligning human capital strategies with business goals to foster high-performance, engagement, and growth across HRSG’s diverse workforce.

Before joining HRSG, Faisal held senior leadership roles at DHL Express, where he served as Senior HR Director and Director Human Resources, leading HR and Administration for Pakistan and driving transformational initiatives across the region. His earlier career includes regional and corporate HR roles at The Nielsen Company, Gargash Enterprises (Mercedes-Benz Dubai), and Philips, as well as leadership positions in HR consulting and talent acquisition.

A graduate of Greenwich University, Faisal holds an MBA in Marketing and has built a career marked by his strategic insight, strong relationship management, and commitment to nurturing people-centric organizations.

Known for his transformational leadership, talent management expertise, and deep understanding of organizational dynamics, Faisal continues to strengthen HRSG’s culture of excellence and its position as an employer of choice in the region.

Salman Ahmed Khan

CTO & Business Head - DigiTech

Salman Ahmed Khan

CTO & Business Head - DigiTech

Salman Ahmed Khan serves as the Chief Technology Officer (CTO and Business Head Digitech, leading HRSG’s technology and digital transformation initiatives across global operations. With over 18 years of international experience spanning the USA, Middle East, and South Asia, Salman has built a distinguished career at the intersection of technology leadership, business transformation, and IT strategy.

An MBA in Strategic Planning from Edinburgh Business School (UK), Salman is a highly accomplished technology executive known for driving enterprise-wide digital transformation, ERP and automation projects, and multi-country IT operations. His expertise spans SAP S/4HANA, Oracle EBS, cloud infrastructure, cybersecurity, and data center design, delivering solutions that bridge technology with business value.

Before joining HRSG, Salman held senior leadership roles including Group Technology Officer & SAP Project Manager at Jaffer Brothers, Director IT at the Ministry of IT & Telecom (Government of Pakistan), and Sr. IT Infrastructure & Automation Manager – MEA Region at Bechtel Corporation (U.S.), where he managed high-value technology projects across the UAE, Saudi Arabia, Qatar, Oman, and Egypt.

Salman’s diverse experience also includes advisory and board roles with NED University, National Incubation Center Hyderabad, FPCCI, and HEC’s Office of Research, Innovation & Commercialization, where he continues to influence national policy and technology education.

Saman Effendi

Managing Director – HRSG Consulting

Saman Effendi

Managing Director – HRSG Consulting

Saman Effendi serves as the Managing Director of HRSG Consulting, leading the firm’s advisory practice with a focus on Total Rewards, Compensation & Benefits, and Strategic HR Consulting. With over 15 years of experience in designing and implementing human capital strategies, Saman has helped organizations across industries drive performance, competitiveness, and sustainable growth.

Her consulting career includes extensive experience in compensation design, pay benchmarking, performance management, and executive rewards advisory. Over the years, she has led numerous analytical and advisory assignments for both multinational and local organizations, helping leadership teams align their people strategies with business goals.

Before assuming her current role, Saman served as Practice Lead for Compensation & Benefits at HRSG and also held leadership positions as CEO & Rewards Lead at Trew Insights and Subject Matter Expert – Rewards at KPMG. Her career began with A.F. Ferguson & Co. (a PwC network firm), where she developed her expertise in compensation structuring and total rewards consulting.

Saman holds an MBA in Human Resources from the Institute of Business Management (IoBM) and a certification in Total Rewards Compensation from Cornell University. She is also a recognized member of the Forbes Human Resources Council, where she shares thought leadership on emerging HR and rewards practices.

Renowned for her data-driven insights, strategic advisory capabilities, and client-focused leadership, Saman continues to position HRSG Consulting as a leading advisory firm delivering impactful and future-ready HR solutions.

Syed Hassaan Ahmad

Head of Strategy, Transformation, and AI

Syed Hassaan Ahmad

Head of Strategy, Transformation, and AI

Hassaan Ahmad is the Head of Business & AI Transformation at HRSG, where he leads the organization’s efforts to strengthen business performance, accelerate innovation, and embed AI-enabled capabilities across its operations.

With more than a decade of experience across management consulting, entrepreneurship, and commercial leadership, Hassaan has built his career around solving complex business challenges and translating strategy into measurable outcomes. His role at HRSG focuses on identifying new growth opportunities, enhancing operational effectiveness, strengthening commercial capabilities, and developing scalable solutions that create long-term value for clients and stakeholders.

Hassaan began his career in management consulting at McKinsey & Company, working on strategic and transformation-focused engagements. He later entered the entrepreneurial space, founding and scaling an Agri-tech venture that combined technology with practical solutions for the agricultural sector. His professional journey also includes leadership roles at American Express Global Business Travel, where he contributed to commercial growth, business strategy, and performance improvement.

Bringing together a consultant’s analytical perspective, an entrepreneur’s agility, and a business leader’s commercial focus, Hassaan plays a key role in shaping HRSG’s future. Through the integration of strategy, technology, and artificial intelligence, he is helping build a more agile, innovative, and future-ready organization.

Abdul Qadir Kharadi

Business Head - Outsourcing

Abdul Qadir Kharadi

Business Head - Outsourcing

Abdul Qadir Kharadi serves as the Business Head – Outsourcing at HRSG, where he leads the growth and strategic direction of the company’s Outsourcing business.

With over 20 years of leadership experience across the telecommunications and financial services sectors, Kharadi brings extensive expertise in general management, sales, business development, strategic partnerships, and P&L leadership. Throughout his career, he has successfully led high-performing teams, expanded business portfolios, and delivered commercial strategies that have supported sustainable growth and business transformation.

In his role at HRSG, Kharadi is focused on strengthening client partnerships, identifying new market opportunities, and enhancing operational and service excellence. He leads the development of innovative workforce solutions designed to address evolving business needs while creating long-term value for clients.

Working closely with cross-functional teams, Kharadi plays a key role in advancing HRSG’s commercial priorities. His strong market understanding, relationship-driven approach, and ability to translate strategy into business results support the continued expansion and evolution of HRSG’s Outsourcing business.

Ayub Aslam Maniya

Business Head - Specialized Service Partner

Ayub Aslam Maniya

Business Head - Specialized Service Partner

Ayub Aslam Maniya serves as the Business Head - Specialized Service Partner at HRSG, where he leads the strategic growth and commercial development of the SSP business.

With over 13 years of experience across Pakistan and Bahrain, Ayub has built a strong career in commercial leadership, business development, and strategic partnerships. His experience spans the e-commerce and FMCG sectors, where he has led growth strategies, managed key accounts, overseen P&L performance, and delivered sustainable business results.

Throughout his career, Ayub has combined market insight, data, and technology with strong cross-functional leadership to identify opportunities, strengthen business performance, and expand client relationships. His ability to align commercial strategy with operational execution has enabled him to successfully lead teams and navigate evolving market demands.

In his role at HRSG, Ayub is focused on expanding the SSP business, strengthening client partnerships, and enhancing commercial and operational performance. His growth-oriented mindset, market expertise, and relationship-driven approach will contribute to advancing HRSG’s strategic objectives and delivering greater value to clients.

Bilal Bin Yousaf

Business Head – Search & Advisory

Bilal Bin Yousaf

Business Head – Search & Advisory

With an extensive career spanning over 15 years in human resources, talent acquisition, and leadership consulting, Bilal Yousaf currently serves as the Business Head – Search & Advisory at HRSG – Innovative Business Solutions. In this role, he leads the firm’s executive search, advisory, and leadership solutions practice, helping clients identify, attract, and develop high-impact leaders across industries.

Bilal brings a unique blend of strategic insight, business growth experience, and client relationship leadership to HRSG. Before assuming his current position, he led HRSG’s Talent Solutions practice, where he played a key role in expanding the company’s executive search and leadership consulting footprint. His experience also includes leadership roles at Brainchild Communications Pakistan as Business Lead Talent and at PTCL, where he managed national-level outsourced talent operations and vendor partnerships.

Earlier in his career, Bilal gained broad HR and business experience through roles at US Apparel & Textiles, Service Sales Corporation, Lucky Cement, United Energy Pakistan, and CMPak (Zong), where he managed various aspects of HR operations, recruitment, and learning & development.

A graduate of Bahria University with a Bachelor’s in Business Administration (Human Resources), Bilal has complemented his professional expertise with certifications in Train the Trainer and Leadership Excellence – Care & Growth.

Known for his strategic leadership, relationship-driven approach, and commitment to organizational growth, Bilal continues to strengthen HRSG’s position as a trusted advisor in the fields of executive search, leadership consulting, and business transformation.

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