General Manager Marketing

Reporting Structure: Brand Head (solid line); Chief Operating Officer (dotted line)

Location: Karachi, Pakistan

Industry: Industrial

Role Summary

HRSG is looking for a General Manager Marketing for one of its clients in the Industrial sector, based in Karachi, Pakistan.

Lead the marketing function and translate brand strategy into annual and launch marketing plans aligned with business objectives.
Manage brand positioning, messaging and integrated ATL, BTL, digital, outdoor and experiential campaigns.
Maintain brand identity and creative quality across communications, films, print and dealer materials.
Plan vehicle launches, previews, roadshows, test-drive programmes and owner-community activities.
Lead digital content, social media, influencers, paid media, qualified lead generation and marketing analytics.
Work with Sales on lead handover, CRM tracking and lead-to-booking conversion.
Manage PR, media relationships, reputation and crisis communications.
Translate product features into customer propositions and provide marketing input on pricing, variants and launch offers.
Set dealer communication standards, local marketing toolkits and showroom materials.
Use consumer research, brand tracking and competitor intelligence to guide plans.
Own budgets, media plans, ROI, agency selection and vendor performance.
Build and develop the marketing team and coordinate closely with Sales, Product Management and group communications.

Bachelor’s degree in Marketing, Business or a related discipline.
12+ years in marketing, including at least five years in a senior Head, GM or Director-level marketing role.
Proven experience leading product or brand launches and integrated campaigns.
Hands-on digital and performance marketing experience and management of substantial budgets and agencies.
Skills in brand strategy, communications, lead generation, analytics, launches, PR, media planning and consumer insight.
Strong strategic and creative thinking, commercial judgement, cross-functional influence and people development.
Ability to deliver measurable outcomes in a fast-paced launch environment.

Master’s degree or MBA.
Automotive marketing experience; relevant candidates from FMCG, consumer durables, telecom or premium/luxury brands may be considered.
New-energy vehicle experience, including EV/REEV, where relevant to the brand.